Social Media Management
Invite your customers to a conversation.
Social media connects you directly to your target audiences unlike any other channel. The fact is though, most agencies are bad at it. They tend to have no plan or clear “voice” for social media and are afraid of negative comments or misinformation in social channels.
These are legitimate concerns, but we can help. It can be intimidating to engage with people directly through social, but it is no longer an option. Citizens expect to be able to have two-way conversations with their public agencies.
To ensure your social campaigns achieve your objectives, we set key performance measures for each effort and then measure them using the latest digital analytics platforms, including Google Analytics and Meltwater, to truly measure your reach and effectiveness.
We also develop a content plan for your social communications. This brings discipline and predictability to what can sometimes be volatile platforms.
