Organizational Communication for Government Agencies

Being busy is not a strategy. Communicating from project to project is inefficient and exhausting. You need someone thinking about your agency or program as a whole, a group that knows every facet of agency communications, not just short-term campaigns that may or may not work.

Your agency should have a clear identity and voice that establish your position in the minds of your audiences. After that, everything gets easier. You’ll know what to say, how to say it, and to whom. You’ll know how to spend your communication dollars and where. You will have solid organizational communication.

Benefits of Holistic Organizational Communication

• Better serve customers. Your communications will be integrated, uniform, and organized. Your customers will know exactly who you are as an agency and what you stand for.
• Integrated, disciplined appearance. Taxpayers expect agencies with utmost professionalism. That starts with brand identity and disciplined communications.
• Cost efficiency. When all your communications come under one plan and approach, you will save money and achieve economies of scale.
• Confident spending on communications. Do you know if you’re getting the biggest bang for your communication buck? You can with our holistic corporate approach.
• Support from leadership. Leadership likes predictability. With our team, your communications will be consistent and utterly professional. Your leadership will notice and reward you for it. We’ve seen this over and over.
• Increased and more secure funding. When leadership or legislators look for programs to cut, the ones with the poorest communication are the most vulnerable. Don’t wait till you are on the chopping block to start communicating your value. And bonus, you will also be in a better position for funding the next round because you’ll have a track record of communicating your achievements.