Applied Research Associates, Inc. (ARA) is excited to announce a series of complimentary interactive webinars. ARA transportation and infrastructure experts will share their experience and answer your questions. Upcoming topics include Building Information Modeling and Communication Planning.
To register, email ARAWebinars@ara.com.
July 17, 2019 | 12-1PM EST
What to Say, How to Say It: Writing a Communication Plan that Works
The success or failure of your work can depend on how well it is communicated. Successful communication requires a disciplined approach, a plan. In this webinar, you will learn the principles of how to write an actionable communication plan and get some of the practical tools used by the world’s biggest brands to reach their target audiences and get results.
- How humans make decisions – Reach, frequency, and the communication funnel
- Parts of a plan – Is that an objective, strategy, or tactic?
- Communication briefs – One-page wonders
- Buyer personas – Know your audience like a friend
Join us for this webinar and start reaching the people that matter to you.
Attend through Webex by clicking the Register Now link above. Please check your spam folder if you do not receive an email confirmation from Webex after registering.
SPEAKER - KEVIN ELLIOTT
Kevin Elliott is a Senior Marketing Manager at Applied Research Associates, Inc. He manages strategic communication projects for clients including the U.S. Air Force, the Federal Highway Administration, and the National Institute for Standards and Technology, among others. He is also an adjunct communication professor at Florida State University Panama City.
Webinar 1: Innovation Deployment
February 20, 2019 | 12-1PM EST
Innovation Acceptance and Implementation in the Transportation Industry
SPEAKER - DR. BILL VAVRIK
Webinar 2: Permeable Pavement
March 6, 2019 | 12-1PM EST
Lessons Learned from the Design, Construction and Maintenance of Permeable Pavements
SPEAKER - DAVE HEIN
Webinar 3: Risk Management
April 24, 2019 | 12-1PM EST
Why risk management? Insight for major projects.
SPEAKER - DAN D'ANGELO
Webinar 4: Pavement Deterioration
May 22, 2019 | 12-1PM EST
Concrete Pavement Deterioration and How to Avoid for Long Life
SPEAKER - DR. MIKE DARTER
Webinar 5: Building Information Modeling
June 19, 2019 | 12-1PM EST
Building Information Modeling (BIM) for Infrastructure - Advanced Methods for Planning, Developing and Maintaining the Transportation System
SPEAKER - MR. PHILIP BELL